It's pretty cute

There’s now a kid-friendly Vine

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Vine has released a new app just for kids. It features age-appropriate content in a similar six-second video format to the grownup Vine. The videos are held by little cartoon creatures, and children can swipe left to see new ones. The concept came from Vine’s hack week, where people at the company worked on new ideas.

In the blog post announcing the news Vine didn’t explain where the videos are coming from. There’s no place in the app for making your own Vine. TechCrunch suggested that Vine is filtering kid-friendly posts from the original app. But when you swipe through Vine Kids, the videos seem specifically created for children.

Screenshots from the Vine app

I’ve reached out to Vine to learn where the clips are coming from and will update this if I hear back.

I can’t imagine that Vine will build more category-specific, separate Vine apps in the future. It already has different channels for perusing specific topics like sports or style, but they’re in the Vine app itself. The only reason it needed a separate app for kids is to make sure children don’t stumble upon inappropriate content.