Google still hasn’t released any sales numbers for its Chromecast streaming stick, but Google’s Chief Business officer Omid Kordestani updated investors on one metric during the company’s Q4 call Thursday: Chromecast reached one billion cast sessions last week, Kordestani said.
This means that Chromecast usage seems to be accelerating: Google VP of product management Mario Queiroz told us at our Structure Connect back in October that Chromecast had reached 650 million cast sessions. Three months before that, the number of sessions was at 400 million.
Google defines a “cast session” as a user pressing the cast button within an Android, iOS or web app. In other words: Streaming multiple YouTube videos to your TV one after another counts as just one session.
Google put a lot of energy into international expansion for Chromecast in 2014. At CES, it also introduced Google Cast for audio, adding casting to connected loudspeakers from Denon, LG and Sony. Queiroz told me at Structure Connect that the company plans to introduce a V2 of Chromecast in the future.
Here’s my interview with Queiroz back in October: