Next up Europe?

Google to release Nexus Player in Japan next month

Google’s Nexus Player won’t be exclusive to North America for much longer: The device will start selling in Japan next month, and other international rollouts may not be far behind. Google announced in a blog post Thursday that it will sell the Nexus Player for JPY12,800 (about $109) at the end of February. Local apps for the device will include Hulu Plus, Videomarket.jp as well as Google’s own YouTube and Google Play Movies services.

Up until now, the Nexus Player has only been available in the U.S. and Canada. Google first launched the device on its Google Play store in November, and made it available in stores like Best Buy and Walmart earlier this week.

Google hasn’t said where the Nexus Player will launch next, but Europe would be an obvious choice: The company has struck a number of alliances with local TV and internet operators to build Android TV-based set-top boxes in Europe, and Philips / AOC is about to introduce its Android TV-based TV sets across the continent as well, which should both get local content services to build Android TV-compatible apps.

For a detailed look at the Nexus Player’s Android TV platform, check the video below: