Ironman's legacy

Meta raises $23M Series A to refine its augmented reality glasses

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Meta, an early startup in the augmented reality industry, has raised a $23 million Series A round led by Horizons Ventures, Tim Draper, BOE Optoelectronics and Garry Tan and Alexis Ohanian of Y Combinator. Danhua Capital, Commodore Partners and Vegas Tech Fund also participated.

The Series A announcement comes at an interesting time. Meta, which was founded in 2012, has been working toward its early promise of Ironman-like augmented reality. Its team has shown me demos involving 3D modeling, the internet of things and even basic web browsing, but just a week ago Microsoft breezily caught up with its HoloLens headset.

But Meta chief product officer Soren Harner characterized it as an exciting time for the company. Augmented reality has struggled to drive the same enthusiasm and exposure as its cousin virtual reality, which was much quicker to overcome technical hurdles.

The Meta 1 developer kit glasses.
The Meta 1 developer kit glasses.

“There are big, credible companies standing behind this space,” Harner said in an interview. “We don’t have other baggage. We’re not promoting platforms beyond augmented reality.”

I have not personally tried the HoloLens, or Magic Leap, another Meta competitor that is rumored to be incredible, but my impression is that Meta is falling behind. I found ODG’s product to be far sharper and easier to use. While it may be true that Meta has the independence to pursue the singular goal of an AR headset, it also doesn’t have [company]Microsoft[/company] and Magic Leap’s team or financial resources.

Harner couldn’t talk about Meta’s future release plans, but the startup’s next headset will be another developer kit, not a consumer version. ODG and Microsoft plan to get their consumer headsets out this year.

Instead of speed of delivery, Meta is concentrating on building its content library. It is hosting two hackathons over the next few months and continuing to ship glasses to developers.

“It’s an integration of hardware and software that’s going to make [augmented reality] happen,” Harner said. “We have traction. We have the resources to push really hard on it.”

3 Responses to “Meta raises $23M Series A to refine its augmented reality glasses”

  1. ODG’s glasses cost $5000 vs. $667 for Meta’s Dev kit.
    I’m an early backer and I’ve finally got my devkit.. So far, I’m super happy with it. It’s the only AR SDK for wearables out there — Microsoft and magic leap just showed BS concept videos.. no real demos or how the product will look like

    • Sorry but some of yor information is not accurate.

      ODG os releasing a consumer version for sub $1000.

      Microsoft hardware isn’t final and how you interact and navigate the menus could be better (based on hands on reviews) but the product is real and works extremely well. (The verge review)