Big ads at the big game

T-Mobile Super Bowl ad entreats us to “Save The Data”

T-Mobile is using a Super Bowl ad to push its new Data Stash program, which lets users rollover unused megabytes from month to month, and last night it gave a sneak peak of the 30-second spot on YouTube.

The tongue-in-cheek commercial plays on the the public service announcement, with Kim Kardashian West alerting viewers that “each month millions of unused gigs are taken back by wireless carriers.” All of that unused data could have been put to use viewing selfies of Kim Kardashian West, she said.

Many of the mobile carriers use the Super Bowl as a way to show off new ad campaigns, so [company]T-Mobile[/company]’s may not be the only new mobile commercial we see. We might even seen competing ads for rollover data programs. [company]AT&T[/company] launched its own data banking program this week to compete with Data Stash.