European video streaming service Wuaki TV is getting ready to expand to 10 additional countries this year. Wuaki, which was acquired by Japan’s e-commerce giant Rakuten in 2012, plans to launch in Austria and Ireland first, according to Broadband TV News, and then later expand to the Netherlands, Belgium, and Portugal as well as the Nordics.
[company]Wuaki TV[/company] is currently available in Spain, the U.K., Italy, France and Germany, which means that it could be live in a total of 15 countries by the end of 2015. The company said late last year that it was closing in on two million users, with about 400,000 registered users in the U.K. alone.
Wuaki TV is at its core a premium video-on-demand service, meaning that consumers pay to rent or buy individual titles. As such, it faces competition from Netflix and Amazon Prime Instant, whose all-you-can-eat proposition seems to be catching on quickly with consumers. Earlier this week, Netflix revealed as part of its Q4 earnings that it now has more than 18 million subscribers outside of the U.S., and that it wants to be in 200 countries within the next two years.