IAC-owned video service Vimeo took the next step for its Vimeo On Demand platform Thursday: Vimeo’s paid videos are now available on the websites of partners, including The Atlantic, CBS Interactive and The Enthusiast Network. Partners will sell Vimeo videos on their site and in turn get a cut of each sale.
[company]Vimeo[/company] launched its Vimeo on Demand program close to two years ago, and now distributes more than 50,000 titles through it. Consumers can either rent a title for up to 72 hours, or buy it as a DRM-free download. Up until now, Vimeo’s paid titles were only aggregated on the site itself, but anyone could embed single titles anywhere.
With the launch of the Vimeo on Demand publisher network, consumers will also be able to find and purchase curated catalogs of titles directly on The Atlantic’s website, as well as on the CBS interactive sites TVGuide.com, TV.com and Metacritic and on websites run by the Enthusiast Network, which include GrindTV and TransWorld Skateboarding.
However, Vimeo on Demand isn’t the only service trying to cater to indie filmmakers. BitTorrent recently introduced a paywall for its BitTorrent Bundles, and VHX just raised another $5 million for its self-distribution platform.
This post was updated at 8:47am to clarify the relationship between Vimeo and its partners.