Dropbox snaps up CloudOn, gets engineers and Israeli presence

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Credit: Dropbox

Dropbox has bought CloudOn, a vendor that focused on easing the creation and editing of documents on mobile devices. Cloudon’s co-editing tools integrated with file sync-and-share services including but not limited to Dropbox — they also worked with Google Drive, Box, and Microsoft OneDrive.

The deal, terms of which were not disclosed, brings to Dropbox some 30 CloudOn engineers and an engineering hub in Herzliya, Israel, which should come in handy given Dropbox’s global push. It also gives Dropbox the ability to provide more content creation and editing tools on its own. Most of the documents stored on Dropbox were created with some other company’s tools.

CloudOn’s initial pitch was that it brought Microsoft Office applications to iPads, although now that Microsoft itself is doing that, the writing may have been on the wall. Dropbox has its own pact with [company]Microsoft[/company], but no one’s sure how that’s going given that Microsoft OneDrive competes with Dropbox.

Dropbox, with hundreds of millions of dollars in funding, has bought lots of little startups including Hackpad, Loom and Zulip. It appears that trend is continuing.

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Michael W. Perry

Establishing an Israeli presence is yet another smart move by Dropbox. It gives them access to a lot of gifted people. Dropbox is great for sharing files. Maybe this move will make it also great for something iCloud keeps stumbling over, synching data between platforms.

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