Don't call it a data warehouse

Big data pipeline service Treasure Data raises $15M

Treasure Data, a Mountain View, California, startup offering a cloud-based big data platform, has raised a $15 million series B round of venture capital. Scale Ventures led the round, which also include AME Cloud Ventures and the company’s existing investors. The company has now raised about $23 million since it was founded in late 2011.

Treasure Data is similar to other cloud-based startups such as Altiscale and Qubole, but it talks less about Hadoop and more about big data, generally. It’s built on Hadoop, as well as other foundational pieces, on the Amazon Web Services cloud, but tries to abstract a lot of the technological underpinning underneath SQL and the user interface.

The company claims a sweet spot in connected devices and other sources of streaming data. One customer, Pioneer, uses Treasure Data to collect and process telematic data streaming from cars equipped with a certain type of on-board computer.

Treasure Data is also quite popular in Japan, where its founder Hiro Yoshikawa and Kaz Ota are from, and where the company maintains an office. It has a white-label deal in place with Yahoo Japan via which Yahoo essentially resells a version of Treasure Data as a cloud service for analyzing marketing data.