T-Mobile tried valiantly but it didn’t overtake Sprint as No. 3 U.S. mobile carrier in 2014. Sprint actually had a great holiday season, adding 967,000 net new mobile subscriptions to its network in its fiscal third quarter ending December 31.
Like [company]T-Mobile[/company], [company]Sprint[/company] reported its subscriber numbers ahead of its official earnings next month, and the new growth should put Sprint at 56 million total connections, 1 million more than T-Mobile. Sprint actually began its turnaround over the summer when Marcelo Claure took over from ousted CEO Dan Hesse. Claure launched a series of plan changes, new programs and discounts designed to make Sprint competitive again, including its most recent “cut your bill in half” promotion.
In Sprint’s fiscal Q2, Sprint added 464,000 net new subscriptions, but all of that growth came from wholesale connections from its mobile virtual network operator (MVNO) customers. Those customers bring a fraction of the revenue of a full retail subscriber on a Sprint plan.
In the most recent quarter, wholesale was still a big driver, accounting for half of new connections, but Sprint saw growth across the board, including 30,000 net new postpaid customers. That’s not a huge number, but considering Sprint has been shedding these valuable postpaid customers for years, any growth in the segment is a positive. Sprint also added 410,000 new prepaid customers on its Boost Mobile and Virgin Mobile brands.