var varname = "wijax_a19e874bfb4cd0cd8d99df83c9492f95"; window[varname]="<ol class=\"comments-list clearfix\">\n\t\t\t<li class=\"comment even thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1515065\" data-comment-id=\"1515065\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1515065\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<!-- avatar info cached now --><a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/media.licdn.com\/mpr\/mprx\/0_EBP1XfqYxDH9lAWnEAKhXSX-gEOFPtHnHnbuXuv_C7o9u9096l_0E23SPXYJrvdswNlDIIFA5G5j\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Sean Van Staden<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/#comment-1515065\" class=\"comment-permalink\">Friday, January 16, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>It is quite simple guys,  the faster you run the higher the heel is raised off the ground. When the foot lands,  there is NO heel contact. Just YouTube Usain Bolt 100m sprint slow motion for reference. <\/p>\n<p>Secondly the slower you run aka marathon runners, the heel lowers and there is heel contact BUT the ball of your foot is still the primary player here. A heel to ball type style is inefficient and leads to all sorts of injuries. <\/p>\n<p>Hope that helps<br \/>\nRegards Sean<br \/>\nsports Scientist<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1515065&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1515065&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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class=\"comment odd alt thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1512531\" data-comment-id=\"1512531\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1512531\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<!-- avatar info cached now --><a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/media.licdn.com\/mpr\/mprx\/0_mv6Vd4q22ftepUMeh1zWdU5D27FXy4MehA-5dUNO1E1z_ymHGP99bRhrG3bV00Zk7nXX6pohI7l1\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Rajiv Puranik<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/#comment-1512531\" class=\"comment-permalink\">Wednesday, January 7, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>What powers these socks? How does the Bluetooth radio gets its juice?<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512531&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512531&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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class=\"comment byuser comment-author-kevintofel bypostauthor even depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1512761\" data-comment-id=\"1512761\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1512761\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/6cbb45abac59965c2626e40155358d1b?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Kevin C. Tofel<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1512531\" title=\"Replyee\">Rajiv Puranik<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/#comment-1512761\" class=\"comment-permalink\">Thursday, January 8, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>The cuff has a Bluetooth radio with battery inside.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512761&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512761&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/#comment-1512761\" class=\"comment-sharing-icons\" id=\"comment-sharing-1512761\"><i class=\"goicon icon-share-alt\"><\/i>Share<\/a>\n\t\t\t\t\t\t\t\t<span class=\"comment-sharing-inner comment-sharing-reply\">\n\t\t\t\t\t\t\t<a class='comment-reply-link' href='\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/wijax\/49e8740702c6da9341d50357217fb629?replytocom=1512761#respond' onclick='return addComment.moveForm( \"comment-1512761\", \"1512761\", \"respond\", \"905012\" )' aria-label='Reply to Kevin C. 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comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512761-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512761_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512761-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512761-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512761_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512761-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512761-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512761_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512761-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512761-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512761_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512761-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512761-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1512761_reason\" id=\"comment-1512761-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1512761_reason_description\" id=\"comment-1512761-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n\t\t<li class=\"comment odd alt thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1512524\" data-comment-id=\"1512524\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1512524\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<!-- avatar info cached now --><a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/graph.facebook.com\/518065325\/picture\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Russell Wheeler<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/#comment-1512524\" class=\"comment-permalink\">Wednesday, January 7, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>shut up and take my money<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512524&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512524&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2015%2F01%2F07%2Fthese-washable-smart-socks-can-reduce-injuries-from-running%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512524&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=905012\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512524-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512524_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512524-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512524-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512524_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512524-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512524-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512524_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512524-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512524-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512524_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512524-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512524-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1512524_reason\" id=\"comment-1512524-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1512524_reason_description\" id=\"comment-1512524-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n\t\t<li class=\"comment even thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1512514\" data-comment-id=\"1512514\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1512514\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/fc31caeb15935824b7d0b150bc73bb6a?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Alam<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/#comment-1512514\" class=\"comment-permalink\">Wednesday, January 7, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>&#8220;Additionally, the app will alert if you if you\u2019re landing on the ball of your foot, which can lead to injury.&#8221;<\/p>\n<p>Other way around.  Heel strike is bad as it prevents your achilies\/calf\/etc to absorb the shock and instead puts the shock all on your knee.<\/p>\n<p>&#8211; former runner<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512514&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512514&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this 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comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512514-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512514_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512514-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512514-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512514_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512514-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512514-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512514_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512514-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512514-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512514_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512514-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512514-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1512514_reason\" id=\"comment-1512514-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1512514_reason_description\" id=\"comment-1512514-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment odd alt depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1512641\" data-comment-id=\"1512641\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1512641\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/1663c4933855dc8adcfcd6c1139763c6?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Mike<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1512514\" title=\"Replyee\">Alam<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/#comment-1512641\" class=\"comment-permalink\">Thursday, January 8, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Actually, newer research shows there is little difference in injury rates between ball and heel strikers. Runners should do whatever feels most comfortable.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512641&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512641&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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class=\"comment even depth-3 comment clearfix li-comment highlander-comment\" id=\"comment-1512782\" data-comment-id=\"1512782\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1512782\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/fc31caeb15935824b7d0b150bc73bb6a?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Alam<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1512641\" title=\"Replyee\">Mike<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/#comment-1512782\" class=\"comment-permalink\">Thursday, January 8, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Mike, mind linking to some research?  I&#8217;m genuinely curious.  Thanks<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512782&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512782&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/#comment-1512782\" 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class=\"comment odd alt depth-3 comment clearfix li-comment highlander-comment\" id=\"comment-1515061\" data-comment-id=\"1515061\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1515061\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<!-- avatar info cached Wed, 11 Mar 15 10:50:45 +0000 --><a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/media.licdn.com\/mpr\/mprx\/0_EBP1XfqYxDH9lAWnEAKhXSX-gEOFPtHnHnbuXuv_C7o9u9096l_0E23SPXYJrvdswNlDIIFA5G5j\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Sean Van Staden<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1512641\" title=\"Replyee\">Mike<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/#comment-1515061\" class=\"comment-permalink\">Friday, January 16, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>No offence Mike,  not a chance that research can be correct. Heel strike leads to a host of anatomical problems. Overuse of wrong muscle groups.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1515061&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1515061&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1515061-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1515061_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1515061-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1515061-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1515061_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1515061-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1515061-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1515061_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1515061-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1515061-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1515061_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1515061-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1515061-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1515061_reason\" id=\"comment-1515061-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1515061_reason_description\" id=\"comment-1515061-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n\t\t<li class=\"comment byuser comment-author-kevintofel bypostauthor even depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1512762\" data-comment-id=\"1512762\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1512762\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/6cbb45abac59965c2626e40155358d1b?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Kevin C. Tofel<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1512514\" title=\"Replyee\">Alam<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/#comment-1512762\" class=\"comment-permalink\">Thursday, January 8, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Yup, I completely and inadvertently reversed that. Fixing and thanks! <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512762&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512762&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/#comment-1512762\" class=\"comment-sharing-icons\" id=\"comment-sharing-1512762\"><i class=\"goicon icon-share-alt\"><\/i>Share<\/a>\n\t\t\t\t\t\t\t\t<span class=\"comment-sharing-inner comment-sharing-reply\">\n\t\t\t\t\t\t\t<a class='comment-reply-link' href='\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/wijax\/49e8740702c6da9341d50357217fb629?replytocom=1512762#respond' onclick='return addComment.moveForm( \"comment-1512762\", \"1512762\", \"respond\", \"905012\" )' aria-label='Reply to Kevin C. Tofel'>Reply<\/a>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"social\" id=\"sharing-1512762\">\n\t\t\t<ul class=\"inline-list\">\n\t\t\t\t<li class=\"twitter\">\n\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fgigaom.com%2F2015%2F01%2F07%2Fthese-washable-smart-socks-can-reduce-injuries-from-running%2F%23comment-1512762&#038;via=gigaom&#038;text=Interesting+comment+on+%22These+washable+smart+socks+can+reduce+injuries+from+running%22+by+Kevin+C.+Tofel\" title=\"Share on Twitter\" class=\"goicon icon-twitter-circled\"><\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"facebook\">\n\t\t\t\t\t<a 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2015%2F01%2F07%2Fthese-washable-smart-socks-can-reduce-injuries-from-running%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512762&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=905012\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512762-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512762_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512762-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512762-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512762_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512762-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512762-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512762_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512762-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512762-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512762_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512762-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512762-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1512762_reason\" id=\"comment-1512762-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1512762_reason_description\" id=\"comment-1512762-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n\t\t<li class=\"comment odd alt thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1512494\" data-comment-id=\"1512494\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1512494\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<!-- avatar info cached Wed, 11 Mar 15 10:24:15 +0000 --><a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/pbs.twimg.com\/profile_images\/425714388121575424\/1YEdQ_1k_normal.jpeg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Chuck Baggett<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/#comment-1512494\" class=\"comment-permalink\">Wednesday, January 7, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Washed in a washing machine and dried in drier?<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512494&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512494&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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href=\"https:\/\/gigaom2.wordpress.com\/wp-login.php?redirect_to=https%3A%2F%2Fgigaom.com%2F2015%2F01%2F07%2Fthese-washable-smart-socks-can-reduce-injuries-from-running%2Fwijax%2F49e8740702c6da9341d50357217fb629\" class=\"goauth-wpdotcom\" rel=\"nofollow\" title=\"WordPress.com\"><i class=\"goicon icon-wordpress\"><\/i><\/a><\/li>\n\n\t\t\t\t<li><a href=\"https:\/\/accounts.gigaom.com\/subscription\/sign-in\/?redirect_to=\/?goauth_action=closewindow\" class=\"goauth-gigaom\" rel=\"nofollow\" title=\"Gigaom\"><i class=\"goicon logo-gigaom-stacked\"><\/i><\/a><\/li>\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\t<section class=\"flag flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512494&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=905012\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512494-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512494_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512494-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512494-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512494_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512494-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512494-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512494_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512494-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512494-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1512494_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1512494-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1512494-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1512494_reason\" id=\"comment-1512494-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1512494_reason_description\" id=\"comment-1512494-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment byuser comment-author-kevintofel bypostauthor even depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1512496\" data-comment-id=\"1512496\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1512496\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/6cbb45abac59965c2626e40155358d1b?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Kevin C. Tofel<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1512494\" title=\"Replyee\">Chuck Baggett<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/#comment-1512496\" class=\"comment-permalink\">Wednesday, January 7, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Washedbin a washing machine for sure. I&#8217;d probably air dry them or use low heat. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512496&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1512496&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=905012&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/#comment-1512496\" class=\"comment-sharing-icons\" id=\"comment-sharing-1512496\"><i class=\"goicon icon-share-alt\"><\/i>Share<\/a>\n\t\t\t\t\t\t\t\t<span class=\"comment-sharing-inner comment-sharing-reply\">\n\t\t\t\t\t\t\t<a class='comment-reply-link' href='\/2015\/01\/07\/these-washable-smart-socks-can-reduce-injuries-from-running\/wijax\/49e8740702c6da9341d50357217fb629?replytocom=1512496#respond' onclick='return addComment.moveForm( \"comment-1512496\", \"1512496\", \"respond\", \"905012\" )' aria-label='Reply to Kevin C. 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