For those who wanted cloudwashing to just go away, 2014 wasn’t a very good year. But that won’t keep CIOs and other techies from hoping the practice — in which vendors and others append the term “cloud” to almost anything, whether it’s relevant or not — will die in the coming year, as CIO Journal (paywall) pointed out in its year-in-review opus.
The problem with the term “cloud computing” is that it has been stretched, molded and tortured to mean almost anything and has been applied to cover decades-old hosted solutions. As a result it means too many things to too many people to actually mean anything at all. “It gives non-IT people something to say and feel like they know what they’re talking about,” Shawn Wiora, CIO of Creative Solutions in Healthcare, told the journal.
Cloud was the only term that showed up both the CIO Journal’s list and Gigaom’s Jeff Roberts’ list of 10 tech cliches we should trash in 2015. Maybe that should tell us something.
Besides cloud, the most interesting item on the CIO list of abused cliches is “IT/business alignment,” another hackneyed phrase that’s outlived its usefulness. As Stuart Kippelman, CIO of Covanta Energy, pointed out in the piece, if IT and business are not already aligned, “you’ve got a real problem.”