New 4K TVs from Sony, LG and Sharp support Google’s VP9 codec

Google is pushing ahead with its VP9 video codec, and a bunch of partners are actually going to show off products at CES in Las Vegas this week: Sony, LG and Sharp are all getting ready to ship 4K TVs that support VP9, and the YouTube app on those devices is already taking advantage of it to stream high-resolution content with lower bit rates. Altogether, there are now 26 partners launching products that use VP9 for different kinds of screens, according to a YouTube blog post, which also pointed out that VP9 helped to more than double YouTube HD and 4k video consumption in emerging markets.