var varname = "wijax_0aa95241e4de254d6deb377f772050b6"; window[varname]="<ol class=\"comments-list clearfix\">\n\t\t\t<li class=\"comment byuser comment-author-drmussey even thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1511410\" data-comment-id=\"1511410\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1511410\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/406f30e28320602caf8d557802d2cf2b?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">drmussey<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/01\/ebooks-in-2015-dull-new-world\/#comment-1511410\" class=\"comment-permalink\">Sunday, January 4, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Depressing thoughts&#8230;.<br \/>\nI&#8217;m astonished at how many of my friends are now &#8220;publishing,&#8221; meaning they only have e-reader editions.<\/p>\n<p>At least CES has a cool new e-Reader!<br \/>\n<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text\/html' width='604' height='370' src='https:\/\/www.youtube.com\/embed\/LEY9jcG2le8?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0' allowfullscreen='true'><\/iframe><\/span><br \/>\n(Comic cartoon animation)<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a 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id=\"comment-1511410-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n\t\t<li class=\"comment odd alt thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1510755\" data-comment-id=\"1510755\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1510755\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/0a9a148250a9fa848d487c424546776f?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">amywalsh<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/01\/ebooks-in-2015-dull-new-world\/#comment-1510755\" class=\"comment-permalink\">Friday, January 2, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Why would anyone want to pay for a service when libraries lend books for free? Many libraries now lend ebooks. I live in West Virginia and every library in the state has a generous eBook collection! It&#8217;s so easy to borrow ebooks now!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1510755&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=903457&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1510755&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=903457&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/01\/ebooks-in-2015-dull-new-world\/#comment-1510755\" 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id=\"comment-1510755-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n\t\t<li class=\"comment even thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1510667\" data-comment-id=\"1510667\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1510667\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/f36aa4d9a18b97744047582a5d76fcb0?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">mike<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/01\/ebooks-in-2015-dull-new-world\/#comment-1510667\" class=\"comment-permalink\">Thursday, January 1, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Isn&#8217;t this all completely to be expected? As technology eases both the cost and process of entry for authors to be &#8216;published&#8217; the direct result should indeed be a &#8216;glut&#8217;.<br \/>\nYou&#8217;d have to be silly to look at it and think how great it is that you can now get your book published without having to go through the approval of some publishing house or pay outrageous amounts to self publish, but then also think you are the only person in the world who has realized this.<br \/>\nUltimately the hope would be that the same increases in technology would allow for niche groups to find places to gather and interact. To discover and share good authors they&#8217;ve found and thus help promote better writers upward from the glut. Separate the wheat from the chaff, as it were.<br \/>\nI guess ultimately what remains to be seen is if this democratization of published authorship provides more good writing. Or if it simply increases the noise by removing the industry filter which was the approval of those publishing houses.<br \/>\nMy guess is we get more good authors\/writing. Because the filter those publishing houses applied was not just what was good, but also what they could sell. And frankly I&#8217;m being generous with the term &#8216;also&#8217; there because we all know that &#8220;what they could sell&#8221; was really the only criteria for most of them. It being good was never much considered.<br \/>\nAt the same time we should expect the average number of readers for an author as well as the average income to plummet. Both will probably rapidly approach zero. But again, that is completely to be expected when the pool of authors rapidly grows. The fact is that most will earn nothing and not be much read.<br \/>\nI don&#8217;t think this is anything to wring our hands about really. No doubt many wonderful writers will fail to be discovered. But this isn&#8217;t really anything new.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1510667&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=903457&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1510667&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=903457&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/01\/ebooks-in-2015-dull-new-world\/#comment-1510667\" 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flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1510667&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=903457\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1510667-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1510667_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1510667-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1510667-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1510667_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1510667-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1510667-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1510667_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1510667-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1510667-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1510667_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1510667-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1510667-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1510667_reason\" id=\"comment-1510667-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1510667_reason_description\" id=\"comment-1510667-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<ol class=\"children\">\n\t\t<li class=\"comment odd alt depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1510668\" data-comment-id=\"1510668\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1510668\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/f36aa4d9a18b97744047582a5d76fcb0?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">mike<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1510667\" title=\"Replyee\">mike<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/01\/ebooks-in-2015-dull-new-world\/#comment-1510668\" class=\"comment-permalink\">Thursday, January 1, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>tl,dr: The glut is to be expected. In simple economic terms, easing the cost of entry should indeed greatly increase competition.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1510668&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=903457&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1510668&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=903457&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1510668&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=903457\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1510668-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1510668_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1510668-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1510668-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1510668_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1510668-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1510668-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1510668_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1510668-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1510668-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1510668_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1510668-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1510668-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1510668_reason\" id=\"comment-1510668-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1510668_reason_description\" id=\"comment-1510668-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n\t\t<li class=\"comment even depth-2 comment clearfix li-comment highlander-comment\" id=\"comment-1510846\" data-comment-id=\"1510846\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1510846\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<!-- avatar info cached now --><a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/pbs.twimg.com\/profile_images\/3664942603\/e2d36f1d9d6822af646d53af0af26e6d_normal.jpeg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Stephen T. Harper<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite class=\"comment-replyee\"><a href=\"#comment-1510667\" title=\"Replyee\">mike<\/a><\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/01\/ebooks-in-2015-dull-new-world\/#comment-1510846\" class=\"comment-permalink\">Friday, January 2, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>&#8220;Because the filter those publishing houses applied was not just what was good, but also what they could sell.\u201d  <\/p>\n<p>Agreed.  Might even say that it\u2019s \u201cmostly&#8221; about what they can sell.  What the independent option offers for authors and readers is a place for the kind quality books that used to be considered \u201cmidlist\u201d to find an audience.  Genre mysteries, sci-fi and fantasy series, etc. Big publishing has went the way of the movie business &#8211; blockbuster mentality &#8211; long ago.  But fans of genres like cozy mysteries, historical adventure, space opera sci-fi&#8230; they haven\u2019t been catered too like they once were.  Now, however, they are seeing the kind of stuff they like more and more, because one author taking a larger cut of each sale can do well publishing a series that produces numbers too small for a Big House to be interested in.  <\/p>\n<p>&#8220;The fact is that most will earn nothing and not be much read.<br \/>\nI don\u2019t think this is anything to wring our hands about really. No doubt many wonderful writers will fail to be discovered. But this isn\u2019t really anything new.\u201d  <\/p>\n<p>Agreed again!  There is opportunity for all but guarantees for none. The difference now is that the world has an opportunity to pick through the slush pile that once was the exclusive territory of interns trying to please their bosses at agencies and publishing houses.  Ultimately, I think it\u2019s becoming a better system. Because while much of the pile won\u2019t be good, there was always tons of great stuff too.  Just because publishers love blockbusters and aren\u2019t too keen on genres with small audiences, doesn\u2019t mean that plenty of readers won\u2019t gravitate to them.  In fact, they do. More and more.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1510846&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=903457&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1510846&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=903457&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/01\/ebooks-in-2015-dull-new-world\/#comment-1510846\" class=\"comment-sharing-icons\" id=\"comment-sharing-1510846\"><i class=\"goicon icon-share-alt\"><\/i>Share<\/a>\n\t\t\t\t\t\t\t\t<span class=\"comment-sharing-inner comment-sharing-reply\">\n\t\t\t\t\t\t\t<a class='comment-reply-link' href='\/2015\/01\/01\/ebooks-in-2015-dull-new-world\/wijax\/49e8740702c6da9341d50357217fb629?replytocom=1510846#respond' onclick='return addComment.moveForm( \"comment-1510846\", \"1510846\", \"respond\", \"903457\" )' aria-label='Reply to Stephen T. 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flag-logged-in\">\n\t\t\t\t<form class=\"go-standard\" action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1510846&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=903457\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1510846-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1510846_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1510846-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1510846-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1510846_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1510846-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1510846-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1510846_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1510846-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1510846-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1510846_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1510846-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1510846-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1510846_reason\" id=\"comment-1510846-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1510846_reason_description\" id=\"comment-1510846-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol><!-- .children -->\n<\/li><!-- #comment-## -->\n\t\t<li class=\"comment byuser comment-author-luigicappel odd alt thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1510622\" data-comment-id=\"1510622\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1510622\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/e4874fa586667dd9a8515c15b6f958e5?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Luigi Cappel<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/01\/ebooks-in-2015-dull-new-world\/#comment-1510622\" class=\"comment-permalink\">Thursday, January 1, 2015<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Hmm, I own a Kindle and don&#8217;t want tor read books on a backlit device like my iPad. Will have to have a good look at what Unlimited offers me. I can&#8217;t read 10,000 books&#8230;<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1510622&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=903457&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1510622&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=903457&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2015\/01\/01\/ebooks-in-2015-dull-new-world\/#comment-1510622\" 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