With the year nearly at an end, it seemed like a good time to take a look at which Gigaom posts generated the most traffic during 2014. The results speak for themselves: people really like reading about Apple, Google and the ecosystems that surround these companies’ mobile operating systems.
I gathered headlines from the 500 most-read Gigaom posts in 2014, and then visualized which brands, topics, technologies and products appeared the most. iPhone topped the list with 46 mentions, followed by Google with 39, iOS with 34, Android with 30 and Apple with 25.
This aligns pretty closely with a similar analysis I did earlier this year analyzing keywords across the entirety of Gigaom posts published during 2013. If there’s a big difference, it’s the sample size (we publish several thousand posts per year) and the publication date (the earlier analysis was limited to posts published in 2013). But the overall trend of consumer content driving readership and coverage remains the same.
If you’re curious about big data — which comprises the majority of my beat — it isn’t as popular as smartphones (big surprise, I know). Top keywords from our Data channel include some topics that drove that field in 2014, such as deep learning, Spark and, of course, Google. However, the most-popular data post also struck a consumer nerve, squeezing Disney, data and privacy into a single headline.