Gigaom readership visualized

People read an awful lot about Apple, Google and their smartphones

With the year nearly at an end, it seemed like a good time to take a look at which Gigaom posts generated the most traffic during 2014. The results speak for themselves: people really like reading about Apple, Google and the ecosystems that surround these companies’ mobile operating systems.

I gathered headlines from the 500 most-read Gigaom posts in 2014, and then visualized which brands, topics, technologies and products appeared the most. iPhone topped the list with 46 mentions, followed by Google with 39, iOS with 34, Android with 30 and Apple with 25.

gom2014viz copy

This aligns pretty closely with a similar analysis I did earlier this year analyzing keywords across the entirety of Gigaom posts published during 2013. If there’s a big difference, it’s the sample size (we publish several thousand posts per year) and the publication date (the earlier analysis was limited to posts published in 2013). But the overall trend of consumer content driving readership and coverage remains the same.

If you’re curious about big data — which comprises the majority of my beat — it isn’t as popular as smartphones (big surprise, I know). Top keywords from our Data channel include some topics that drove that field in 2014, such as deep learning, Spark and, of course, Google. However, the most-popular data post also struck a consumer nerve, squeezing Disney, data and privacy into a single headline.

5 Responses to “People read an awful lot about Apple, Google and their smartphones”


    Have you tried a Windows Phone or Windows 8.1 Tablet?
    They are horrible. If they were actually good we would actually be taking about them.

    I’ve been a long time GigaOm and jkontherun reader and back prior to 2007 we talked about Windows devices of course that was before better options were available too.

  2. Rann Xeroxx

    GigaOM tend to have more articles about Apple and Google then, say, Microsoft. Not a bad thing, just is. I think its like a positive feedback loop, at some point you noticed that certain topics got more mention so you focus more stories on them and, wow, get more mentions of them so you again focus more stories.

  3. The number of posts on the topic and quality matters too.
    For example,you’ve been pushing some rather desperate Apple advertising articles every weekend for no good reason,ofc you’ll get more reader on Apple while pushing away readers that prefer objectivity.
    Users can’t buy what you are not selling.