In a country with over 1.2 billion, selling a million smartphones in India may not sound like a big deal for Xiaomi. It’s just the start though and suggests the China-based company is trying to replicate the success it’s finding in its home nation.
Manu Kumar Jain, the head of Xiaomi in India, tweeted the milestone on Thursday, saying it happened sometime this month.
In dec, we reached a major milestone – 1 mn phones sold in India! Thank u for your love and support. @MiIndiaOfficial pic.twitter.com/LSXijujP87
— Manu Kumar Jain (@manukumarjain) December 25, 2014
Xiaomi might night be a household name in the Americas or Europe, but it’s a strong brand in Asia. And it’s the third largest smartphone vendor in the world based on volume, despite only launching its first phone in 2011. The company uses the open source version of Android — without [company]Google[/company] services — and its own software interface called MIUI for handsets.
Android Central notes that Xiaomi only started selling smartphones in India about six months ago. The handset market there is saturated with many brands selling Android-based handsets, so the million sale milestone is fairly impressive, indicating that Xiaomi is on track to replicated the success it has in China across the population of India.