Mobile app developers considering Windows Phone support for their apps, take note: Based on data released by Microsoft on Tuesday, you may want to target low-end devices. Why? Because most of the apps downloaded from the Windows Phone app store are from budget-friendly phones that have less than 512 MB of memory.
Here’s one chart from [company]Microsoft[/company] that tells the first part of this story, showing Windows Phone downloads based on device memory:
Note that Microsoft considers a phone with half a gigabyte or less RAM to be a “low memory” device. That means if a developer’s app requires more memory than that, it will be limited to some higher-end phones at a time when Microsoft itself isn’t focusing on those devices from a new product standpoint. The second chart breaks out the different Lumia devices themselves within both the low and high memory classifications:
If I were a Windows Phone developer, then, I’d be working on apps that require less memory and can run well on the low- to mid-range Lumia phones such as the Lumia 530, 620, 625, 630 and 720; particularly since the data shows these phone owners are relatively active in the app store.
Surprisingly, even though Windows Phone has minimal market share in the U.S., Microsoft’s home country accounts for most apps downloaded. China and India tie for second — good for Microsoft considering the sheer number of potential smartphone users in both countries — and France, the United Kingdom, Brazil, Mexico and Russia and follow.
Given that Windows Phone has seen double-digit market share in some eastern European regions, I would have expected to see those countries appear here, but they must be in the “other” category, which accounts for 33 percent of all Windows Phone downloads.