Based on the examination of usage data from “multiple tens of thousands” of users — the exact number wasn’t disclosed — Meldium came up with a list of the most popular applications across six categories — communication, collaboration, retail and service, sales and marketing, and social media.
Some results were hardly surprising: [company]Twitter[/company], for example, was undisputed overall champ and the champ within social media by far.
But a few results were more eyebrow-raising. In the dev tools category for instance, [company]Heroku[/company] got the top slot over perennial dev favorite [company]Github[/company]. No offense to Heroku, which is popular, but it just seems odd that it would have more users than Github, which as far as I know, pretty much every developer uses.
Chris Corde, Meldium’s director of products, agreed that this was surprising on the surface, but given that Meldium is designed to enable workgroups to securely share account credentials, it’s really not a shocker. Github users tend to have individual accounts even if they work in groups, while Heroku is particularly suited for groups of colleagues, Corde noted.
Other tools filling in the top five development tools category were Zapier, an API integration service; [company]Amazon[/company] Web Services Management Console; and Bitbucket’s free source code hosting.
It was also somewhat surprising to Corde that [company]GoDaddy[/company] won the retail and service category, but then again, a ton of accounts use that company’s DNS registration services.
Take a look at the whole post for other interesting tidbits, but the top-line results are below.
- Amazon Web Services
- Collaboration — MailChimp
- Dev tools — Heroku
- Retail and service — GoDaddy
- Sales and marketing — Salesforce.com
- Social media — Twitter
- Analytics — Mixpanel