If you head to Apple’s Russian-language online store right now, you’ll find that it’s not up — and Apple’s providing the usual “We’re busy updating the Apple store” message. But Apple’s not adding new products or working behind the scenes. As first reported by Bloomberg, Apple has pulled its online store in Russia because the ruble has been severely devalued today after teetering on the brink of instability for weeks. The online Apple store only launched in Russia last year and the country has no physical Apple Stores. If you’re a hoarder in Russia, look past the traditional gold and greenbacks as stores of value — iPhones could provide a nice return.
Update 3:25 ET: The run on Apple products has started.