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DataGravity nets $50M more to sell, support smart storage

DataGravity, the startup founded by Paula Long of EqualLogic fame, now has $50 million in new funding, bringing its total to a healthy $92 million.

This Series C round was led by new investor Accel Partners and Accel general partner Ping Li will join the DataGravity board, which already includes Peter Levine of Andreessen Horowitz, David Orfao of General Catalyst, Bruce Sachs of Charles River Ventures, and Brian Stevens of [company]Google[/company].

DataGravity says its storage array, available since October, will help companies wring more value out of the data they aggregate, and show them at the click of a button who’s looking at what information.

For example, a law firm is using the product to make sure, among other things, that case information isn’t being read “inappropriately”– that, say, secretaries are not looking at divorce cases and that no clear-case credit card or social security numbers are unprotected, Long said.

DataGravity will even tell you which data you’re storing that you should probably deep-six. If there’s non-critical stuff taking up space that no one’s looked at in a year or more, for example, it may be time to say goodbye.”We’re the only storage company that tells you to throw stuff out,” Long (pictured above) joked in an interview.

The Nashua, New Hampshire company will use its new cash to hire more sales and support staff. “We need support people who are really willing to help customers understand their data and to partner with them to get that value,” Long noted.

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