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Why the EU’s “right to be de-linked” should not go global

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Google and other search engines should remove links to out-of-date or unwelcome personal information from all of their search results around the world – not just in specific European countries – when people in Europe ask for them to be taken down and there’s no good reason not to, EU data protection officials have decided.

It remains to be seen how [company]Google[/company], [company]Microsoft[/company] and other international search providers will react to the guidelines decided on Wednesday by the Article 29 Working Party, a group of data protection regulators from across the European Union, regarding the application of the so-called “right to be de-linked.” I think applying the EU right to the likes of is a terrible idea and will explain why in a moment, after a refresher on the background to the matter.

It’s important to note that, while the regulators are central to the process of figuring out the meaning of the right and applying it, they can do little more than fine the companies for non-compliance. Apart from some disingenuous spinning, Google has so far mostly shown good faith in trying to apply the right as instructed.

Even application

The right to be de-linked (sometimes inaccurately called the right to be forgotten) was established in a ruling by Europe’s top court earlier this year. It is not a new law, but rather a confirmation that existing privacy laws also apply to search engines. Since that May decision, Google — the most affected search engine, with over 90 percent market share in Europe — and others have been trying to figure out how best to apply it.

The Court of Justice of the European Union (CJEU) ruling is not supposed to be used to remove information that is in the public interest, so in theory it should not permit people to have news articles about their wicked deeds de-linked. However, its application has been patchy and news organizations have enthusiastically highlighted instances where it amounts to unjustifiable censorship.

On the other hand, the right has also been used by, for example, rape victims to obscure online references that name them as such – references that might be among the first links to come up if people search for their names. This is a deeply complex issue. It’s also a European issue.


On Wednesday the Article 29 Working Party agreed on guidelines for how to apply the ruling. As part of those guidelines, to be released soon, search engines would need to apply the link takedowns to all their websites, such as So far, de-linking only affects Google’s European domains. It is of course easy to work around such restrictions by using another Google domain.

Isabelle Falque-Pierrotin, the chair of the group, was quoted by the Wall Street Journal as saying wider de-linking was needed to uphold the court’s desire for an effective remedy. “These decisions should not be easily circumvented by anyone,” she said.

The group said that EU law gives everyone a right to data protection, but in practice regulators would focus on cases where there is a clear link between the data subject and the EU, such as residency or citizenship. The links do not have to disappear altogether — just for searches that are based on the subject’s name.

According to the Register, another guideline states that search engines don’t need to tell webmasters when they are de-linking content from their sites.

“We haven’t yet seen the Article 29 Working Party’s guidelines, but we will study them carefully when they’re published,” a Google spokesperson said via email.

Overlapping jurisdictions

I can understand Falque-Pierrotin’s logic, but even I — someone who finds value in the concept of the right to be de-linked — think this is an awful decision.

It’s part of a worrying trend, taking place around the world, for local or regional internet-related rules to apply everywhere. Again, it is understandable why regulators want to do this – the internet is a global medium, and it’s near-impossible to geographically limit effective regulation – but the result is layers of overlapping jurisdictions.

The U.S. arguably started all this with its DMCA copyright system, which means I cannot see in Germany something that Google has de-linked — across all its domains around the world — due to U.S. copyright law. The recent U.K. DRIP Act forces web service providers, no matter where they are based, to store information on their British users and offer it up for perusal by British spies and law enforcement.

Why then should China not be able to censor content about the Tiananmen Square protests in the U.S. or Germany? Sure, those countries have stronger free speech laws, but someone in China might see this content (if they can get around the Great Firewall). Why should Russia not be able to demand that widely read bloggers around the world avoid obscene language, as they’re supposed to in Russia? After all, those bloggers can be read in Russia too.

I’ve grappled with this conundrum before and I still don’t know what the answer is. As far as I can tell, no one else has figured it out, either.

Countries have to be able to apply their national laws online as they do offline – the two are intertwined now – but it cannot be the case that national or regional laws are pushed onto other countries as well. Both Europe and the U.S. believe in free speech and privacy, but Europe gives more weight to privacy and the U.S. sees free speech as non-negotiable. Neither should mess with the other’s chosen balance of rights.

Americans are going to hit the roof over the suggestion that a European court can override their precious First Amendment, and I really cannot blame them. It’s wrong.

This article was updated at 10.20am PT to add Google’s comment and to note that de-linking currently affects all of Google’s EU domains and is not executed on a country-specific basis.

6 Responses to “Why the EU’s “right to be de-linked” should not go global”

  1. It’s easy to figure this out, it’s all about freedom vs. security. Chinese censors would argue their censorship is in the favor of social stability, i.e., security. Privacy is also on the security side of the line. No society can have 100% freedom and 100% security. 100% freedom means the right to show “FIRE” in a crowded theater, so some inhibition of freedom for the sake of security is needed. The question is, how much? Each society will answer this question differently due to cultural differences. America sets the balance point further towards the freedom side of the line than other cultures, which is why this cannot be a global set point. If the EU wants to stop its citizens from accessing, they should do as China does and outright censor it (and I guess they’d have to stop VPNs, but China does that as well). But the EU knows what a shitstorm this would cause among Europeans, which just goes to show, maybe they’ve got their set point wrong and it needs to be moved towards the freedom end of the scale? Wherever they end up, it’s for Europe alone. America will still be over there towards the freedom end, China and many other nations over towards the security end.

  2. So far this discussion raises issues that were relevant at the time of the shift from the rule of empire to that of nation state. Now, we may well be facing the start of negotiations towards “individual rule”: In these times, the individual may well believe that s/he should not be subject to the rule of the state for purposes of access to information on the internet. I am made giddy thinking of the demands/rights of these “individual power centers”

  3. The solution is simple: the EU should build a Great Firewall around its jurisdiction and prevent Europeans from accessing They need to figure out how to squelch workarounds like, say, VPN, but the Chinese government seems to have a handle on censorship, so the EU could simply copy them. That will place the onus of censorship on its source: idiot EU bureaucrats who are too cowardly to accept the consequences of their actions and are trying to foist it off on Google. If Europeans are accessing, why is that? Do they really value this “right to be forgotten” if they are trying to get around it? As an American, why should I be dragged into this crap at all? I don’t agree that what is written about a person is the property of that person. It should be the property of the writer. And if it’s a nasty lie, so what? Everyone knows that 75% of the stuff on the internet is pure BS (and that may be a generous estimate). Anyone who believes something simply because it’s on the internet is a fool, and why should I be concerned about the opinions of fools?

  4. the right to bear arms was set up at a time when people lived in the countryside and local militia were all there was to protect people, and so having a gun was a necessity, 250 odd years later that right is twisted, it’s the same as saying it’s fine to stone someone because it was the custom 2,000 years ago, just saying, it’s easy to bully sensitive people online, and those with ordinary minds, the EU law seems common sense and puts the onus on the road user (internet service), to look after the condition of the road as far as littering is concerned, etc etc….also, those is the media business perhaps will give more thought to what they say, it’s important not to have too many limits, but human beings need reminding of their boundaries..