Jason Kilar wants YouTube fans to pay up in order to be first in line.
The former Hulu CEO is looking to get videos of YouTube stars with a three-day window for his new startup Vessel, which is set to launch in the next few weeks, according to an AdAge report. Kilar has been trying to strike deals with 100 to 200 of YouTube’s top creators, according to that report, offering them cash in return for a windowed release strategy that would have them release their videos on Vessel three days before they’re allowed to also upload them on YouTube.
Vessel plans to then ask consumers to pay for these videos through a monthly subscription, but also run ads against the content — which is pretty much the same model that Kilar established at Hulu for longer-form TV content. And that’s not where the similarities end, according to AdAge: Vessel is also offering brands an ad selector that gives consumers a way to choose the most relevant ads for them, something that Hulu has been doing for some time as well.
Kilar has been working on Vessel for over a year, but early reports indicated that Kilar initially aimed to do a premium subscription service for magazine content. Kilar unveiled the name of the company, which previously operated under the stealthy Fremont Project moniker, as well as its direction and some major funding in June.