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Users of Comcast’s Xfinity X1 set-top box can now make use of IFTTT to receive messages on their TV or even change the channel upon a certain event. Comcast’s Chief Business Development Officer Sam Schwartz unveiled the integration at a press event in San Francisco Wednesday, where he showed off a recipe that linked a WeMo switch to the X1, allowing users to change the channel whenever the switch was used. Other possible integrations include messaging on the TV, or the ability to switch to a sports channel whenever a viewer’s favorite team is in the news.