Highspot, which aims to help sales and marketing people do their thing better and more efficiently, now has $9.6 million in Series A funding from Madrona Venture Group.
Most big companies create a ton of content — marketing collateral, spec sheets, white papers, PowerPoint presentations — but have little idea of which of those pieces will appeal to what segment of customer or would-be customer. Highspot’s goal is to sort through all that, figure out what material to send and then track how it is received. Was it opened, forwarded, referred to the circular file? Which one slide of a deck of 15 was viewed (if any)?
Seattle-based Highspot, which competes with Clearslide, Brainshark and others, offers what it calls an “intelligent portal” to make it easier to find, share and repurpose the right content, scores the content and provides real-time alerts on customer engagement. It will integrate with [company]Salesforce.com[/company] CRM and popular file services like [company]Box[/company] and [company]Dropbox[/company].
This funding comes atop $2.7 million raised last year.