Netflix is preparing for a launch in Australia next year, and has started to hire marketing agencies for a big promotional push in 2015, according to a report from local media and marketing news website Mumbrella. Netflix has hired two agencies, Droga5 and We Are Social, to handle marketing and social media for its launch, and Mumbrella is reporting that the streaming service is prepared to spend more than $20 million AUS (around $17 million) on these campaigns. A Netflix spokesperson declined to comment on the report.
An expansion to Australia and possibly New Zealand would make a lot of sense for [company]Netflix[/company], as both countries have significant broadband penetration. Recent statistics from the Australian government show that 98 percent of all internet connections in Australia are now broadband connections. Also, with English being the official language, Netflix wouldn’t have to invest as much into localization.
Netflix CEO Reed Hastings has said in the past that he expects up to 80 percent of Netflix’s revenue to come from international markets in the future, and the company is already seeing more growth internationally that in the U.S. In recent job offers, Netflix hinted that it may also look towards Asia or the Middle East to further grow its international presence.