Braintree targets European commerce apps with a streamlined sign-up, free transactions

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Credit: Braintree

Braintree already does a lot of overseas business in mobile and online payments, but it’s taking a particular interest in Europe these days. While speaking at The Web Summit in Dublin Wednesday, Braintree CEO Bill Ready announced a program that only requires a developer to submit an email address, website URL and a brief description of their business to get hooked into Braintree and PayPal’s payment processing systems.

The new streamlined sign-up process will presumably make its way to Braintree’s other markets, but it’s starting in Europe. Ready also promised European developers that it would handle the first $50,000 in transactions for free – whatever that works out to be in their local currency.

Braintree, which is now the developer arm of PayPal, is trying to drum up more business for its new v.zero SDK, a kind of payments system-in-a-box that can get any app developer or online merchant plugged into financial networks and accepting payments in a matter of minutes.

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