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You can expect the next Amazon Fire Phone to be less expensive

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Amazon’s first phone hasn’t exactly been a runaway success — and Amazon’s blaming its pricing. In an interview with Fortune, Amazon SVP of devices David Limp said that Amazon “didn’t get the price right.” When the Fire Phone debuted, it cost essentially the same as an iPhone: $200 on a 2-year AT&T contract, odd for a company which thrives on undercutting its competition. Later, Amazon dropped the price by $200 across the board. Limp hinted that there will be future Fire Phones, and Amazon is going to “keep iterating software features to get it better and better,” most likely at a lower price next time, just like it did with its Kindle products.

3 Responses to “You can expect the next Amazon Fire Phone to be less expensive”

  1. Dmitry Sotnikov

    David should probably go and read the Fire reviews on ;) They already give the phone away now (with contract) and the reviews are still dismal. So yes, while lower price combined with being unlocked & contract-free (and they are not talking about that as far as I can tell, by the way) can help (look at Google Nexus success), they need to go beyond that and also work way more on app compatibility so Google Apps, etc just work on the phone.

    Dmitry Sotnikov
    WSO2 Cloud

  2. My question is what problem does the Fire Phone solve for consumers? What is its job to be done compared to iPhone, Android, or even Windows Phone?

    Until Amazon can offer a compelling answer to this it won’t matter hoow cheap they are; nobody is going to buy them.