
Strava, an app that tracks athletes’ runs, rides and routes using GPS from a smartphone or watch, has raised $18.5 million led by Sequoia. Sigma West and Madrone Capital Partners also participated in the round, bring Strava to $50 million raised in all. Strava is an interesting company because it’s providing a service to the athletes that download the app, but also anonymizes and then uses the data it collects to help cities like London understand where natural pedestrian and riding routes are. This is a great example of how the internet of things makes it possible to collect cheap and actionable data.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post