YouTube is exploring the idea to add a paid service plan to its site that will give users access to videos without ads, according to YouTube CEO Susan Wojcicki. “There’s going to be a point where people don’t want to see the ads,” Wojcicki said at Recode’s Code/Mobile conference late Monday. YouTube introduced paid channel subscriptions with partners like the Sesame Workshop earlier this year, but this new paid tier would be site-wide. “We’re thinking about how to give users options,” she said — and grow YouTube’s revenue in the process, one might add.
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