Apple Watch is a breakthrough device that won’t polarize the wearable computing world

11 Comments

Credit: Tom Krazit/Gigaom

In many ways, the Apple Watch and its introduction resembled many Apple products before it. It is a tightly integrated combination of meticulously designed hardware and software; it will even plug into Apple Pay. Like the Mac, iPod, and iPhone before it, it relies on a new input method, the digital crown. And starting at $349, while most Android wear devices are priced at $350 or less, it is priced comfortably above other products in the class.

In other ways, though, it is different. It may be the least expensive debut of a new product category ever from Apple and the one the company has attacked with the most versions and accessories out of the gate. But whether you think that the Apple Watch will be a bit success or not, it’s worth noting that Apple hasn’t made any polarizing decisions in developing its new smartwatch.

Of course, Apple made design decisions that one may second-guess. It opted for a square face instead of a round one like the Moto360 and it abstained from adding cellular connectivity. It’s also made the Apple Watch compatible only with the iPhone, but that’s akin to Android Wear watches requiring a recent Android phone. Indeed, there’s nothing in these decisions that is so radically different from decisions others have made.

The digital crown, placed asymmetcially on the side of the device, could be a handy input aid. But, for all of its legacy in following the iPod scroll wheel as an iconic input device, that feature won’t be a game changer in driving adoption of smartwatches the way the iPad drove adoption of tablets. Indeed, later versions of the iPod ditched the scroll wheel for touchscreens.

Apple Watch. Photo by Tom Krazit/Gigaom

Apple Watch. Photo by Tom Krazit/Gigaom

Past Apple products rallied against the mainstream, embracing the kind of trend-bucking direction that has historically led to industry naysaying and eventual word-eating. For example, at a time when many computers had color screens, the Mac had a small monochrome one. When leading-edge portable media players could play video, the iPod didn’t support it. And when leading-edge smartphones had keyboards, the iPhone eschewed them, a decision that was famously derided by Steve Ballmer (even as he left open the possibility that it might sell very well).

Indeed, in the month that the Apple Watch was revealed, BlackBerry revealed a much more polarizing product with its widebody Passport, a phone by a notoriously conservative company in a mature category.

Certainly, polarization is not a requirement for a successful product and many polarizing products flop. Windows 8 was plenty polarizing; so was Newton. And Apple often changes its mind about features with the times; the Mac, of course, went on to support color as the iPod did video. Likewise, Apple’s success hasn’t been based on polarization, but on bringing together solutions; poliarizing product decisions have been part of the means, not the end.

Google I/O Motorola Moto 360

However, perhaps with this product, Apple just hasn’t found deal-breakers in other products. This could be attributed to a number of possible factors:

Apple could have scuttled a major differentiator. According to some reports, Apple was exploring solar power as a way to provide the Apple Watch with exceptional battery life, avoiding the day or so that is common in other watches with color displays.

A simplified device leaves fewer things to strip. One of the ways that Apple has set itself apart has been by saying no – to legacy ports in the iMac and keyboards on the iPhone. However, there isn’t much legacy to discard on a smartwatch. That said, it’s somewhat surprising that the company went all-in on heart rate tracking, something many watches have eschewed.

The competition has gotten smarter or faster. The first few smartwatches out of Apple’s chief rival Samsung were clunky, but Android Wear has offered a unique proposition for the category focused on timely notification. Android Wear supports apps, but departs more from the app-centric model for this new device category more than the Apple Watch. And while Apple has previously knocked competitors for putting multitudes of buttons on its devices, the Apple Watch’s tiny frame hosts two.

There may well be more to learn about the Apple Watch before its debut next year that could reveal it to be more of a revolution. Or it could ultimately turn out that everyone is still missing the boat. But at this point, it’s hard to see anything in the Apple Watch that would make us look back five years from now and say, “This is what Apple saw that others missed.”

11 Comments

Sly Stallone

First off, only the crappy low end aluminum watch will be$349. The gold ones are going to be in the thousands. Just ask Google how well their $1500 glass is selling. Also, it needs an iPhone paired with it for anything besides telling time. Battery life ? Unless Apple can work miracles (which judging by lack of a mention at the iPhone event) means they can’t. The battery life will be atrocious like all other smart watches. On top of all that it’s just hideous, Lord is it hideous. People might overlook some of its shortcomings if it truly was beautiful, like the moto 360. It’s gorgeous but definitely flawed too.

Rann Xeroxx

How exactly is this a “breakthrough device”? Since I am not a iPhone user I am not in the demographics anyway but even if I were, its just kinda ugly. I mean I would not buy a regular watch that looked like that. The Moto 360 is darn close, it just needs some refinements in a G2 release (thinner, loose the “flat tire”, better battery, more sensors).

xToddrick

Yea, you just keep believing that and report back to us after it’s benn on the market for a few months.

mike

Doesn’t seem premature at all. I mean it’s coming out next year – some time. And nobody outside Apple has even been allowed to touch/use it yet. At least not anyone who has been allowed to talk about it.
Seems like a reasonable time to discuss its amazing success.

mr z

Sorry, but apple is done and history is repeating itself. Closed off monopolies never work. They never worked in the past and they won’t work in the future. Europeans have turned off apple already and the Americas will follow soon.

xToddrick

Yes that explains why their new telephones have far exceeded sale expections and why their stock is at, I believe, an all time high.

Sathish Rao

I too thought “Apple is Done” before I read the reports of 10 million iPhone6 sales during a weekend (excluding China) !

jjj

The Apple watch is remarkable by how bad it is.
The crown is also quite funny, many try to justify it’s existence but it’s like sticking a joystick on a smartphone.
What it does have vs others is pay but the iphone has just too little share for Pay to be relevant globally.
Problem is that unlike iphone and ipad , the negatives greatly offset the positives. And unlike other Apple products the price is not high it’s very high.The old Apple was smarter than to go with WTMWB, sure they changed the marketing strategy too but that’s based on their California reality not a global one and the world is less and less American.Plus Apple has always been for fools and snobs , trying to push that further is rather futile.Soon enough similar hardware will be 50-100$ (or maybe someone even makes a good wristband instead of the current garbage) and Apple will be sorry they haven’t priced it at 119-149$. Or maybe they find some guy able to make a decent product for gen 2.

TomMcIn

Another knee JERK reaction by someone that has the design and manufacturing of a far superior product well under way with sales to start early in 2015.

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