Google exec: Chromecast V2 is coming; users have cast 650 million times

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Three months ago, Google claimed that Chromecast users have tapped the cast button about 400 million times, signaling how fast the streaming device has grown in the marketplace. That number is now at 650 million, Google VP of product management Mario Queiroz said at Gigaom’s Structure Connect conference Tuesday.

And it’s not just Chromecast’s popularity with consumers that’s growing. Queiroz also said more than 6,000 developers are building more than 10,000 apps for the Google Cast ecosystem, signaling a rising developer community.

This developer adoption is an important strategy for [company]Google[/company] and bleeds over into its new “Backdrop” feature, which lets users customize their TVs with their own pictures. For example, Chromecast will displays images of a variety of subjects on a user’s TV, and a user can query his Android phone or whatever other device he may be using to learn more about that particular image.  Queiroz said that Google is looking to release an API that will allow developers to add additional information to Backdrop.

Queiroz wouldn’t say much about what Google is planning for the second iteration of Chromecast. But he did indicate that Google is “building an ecosystem of different endpoints” in which the Chromecast is one endpoint and other “Chromecast devices” are other endpoints.

“I can say we really want to bring the richness of this first screen–second screen experience to life,” said Queiroz. “The hardware capabilities will give us a better opportunity to take full advantage of a large screen paired with a small screen.”

This post was updated at 1:34 PM PT to clarify the way Backdrop works.

Structure Connect Ticker

Photo by Jakub Mosur

10 Comments

Michael Hubbard

Invested in Chromecast and was way less than impressed with the video quality, reliable streaming or device connection. gave up and started using Airplay. I haven’t been tempted to go back and try Chromecast again since Airplay just works.

Jimmy the Greek

Invested in Airplay and was way less than impressed with the video quality, reliable streaming or device connection. Gave up and started using Chromecast. I haven’t been tempted to go back and try Airplay again since Chromecast just works.

Niels

Not a single word about Chromecast v2 although it is in the title. Just clickbait or is it in the video? You’d think that something important enough for the title would be in the summary.

Luca Conti

The summary is wrong, where are 650 M people? it is just times…

Mick Costigan

What does 250mm Chromecast taps mean? Sounds like a lot, but I realize I have no idea what tapping the cast button means? Please explain, or it’s hard to know if that it’s not just today’s version of a webclick:
“Google claimed that Chromecast users have tapped the cast button about 400 million times, signaling how fast the streaming device has grown in the marketplace. That number is now at 650 million”

Aaron

It literally means how many times they tapped the cast button. As in how many times a Chromecast session was started by clicking or tapping the cast icon. They don’t really have a way of measuring content used while in a session. But since every time you tap you are communicating with the cast api they add a tally.

Chris Frueh

Each click of the button is one Netflix movie streamed, Youtube video watched, tablet screen mirrored or Pandora station casted. The scale is the point they’re making. People are using the Chromecast as the vector for their streaming choices.

Airpoint

Thanks for the explanation. So basically it’s like if Sony would market number of Bluray discs watched instead of Bluray players sold. Haha. That’s just ridiculous!

yieldway17

Not essentially true always. When I stream a YouTube playlist or Netflix show, I will be casting once but it will stream multiple videos.

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