First HBO, then CBS and now… Univision: The Spanish-language broadcaster plans to bring live and on-demand streaming to cord cutters, according to a Wall Street Journal report. There is no word on launch date or pricing yet, but Univision apparently wants to make its UVideos platform accessible over the top. Currently, it is only available to pay TV subscribers that have to log in with their cable or satellite TV account information.
This kind of TV Everywhere authentication, as the industry likes to call it, doesn’t seem to work too well for [company]Univision[/company]. Tonia O’Connor, the broadcaster’s president for content distribution, told the Journal that TV Everywhere “is not reaching all of our viewers” — presumably because Univision itself is available over-the-air for anyone with an antenna in most markets.
O’Connor also said that 76 percent of Univision’s viewers between the ages of 18 and 49 only watch Univision, and no other network. That’s a huge number, and it could mean that at least a subset of those viewers might be willing to pay to access streaming content from the network.