I promise you this: It will be so much more convenient just to keep doing your holiday shopping online. Amazon is opening a temporary pop-up store on 34th Street in Manhattan, the Wall Street Journal reported Thursday. The store will be directly across from the Empire State Building and will reportedly:
function as a mini-warehouse, with limited inventory for same-day delivery within New York, product returns and exchanges, and pickups of online orders. A customer could, for example, order a pan in the morning and pick it up that evening in time to use for dinner.
“Foot traffic on 34th Street is unparalleled,” a real estate exec told the WSJ. In other words, it is very hard to imagine how going there will be easier than continuing to have Prime shipments delivered to your apartment, but it will surely be packed with tourists and curious residents.
This is not Amazon’s first experiment with a brick-and-mortar space: Earlier this year, the company opened a “pop-up loft” in San Francisco to promote its cloud service, AWS. That space had free candy and beer; the New York store, presumably, will not.

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