Your website is part of a “marketing cloud.” In this case, we’re not talking about a product from Adobe or Salesforce.com, but the combination of all those marketing technologies used to drive traffic to – and monitor the performance of – your site. Most companies use a half-dozen technology and analytics providers, and advertising and affiliate partners are using even more. Is this a net positive for your own objectives, or is the overhead of all these technologies dragging down site performance and leaking valuable data?
In this webinar, topics covered include:
- What are the tradeoffs of using marketing, analytics, and e-commerce technologies on your site? What are their benefits versus their costs and risks?
- How does marketing technology impact site performance and latency?
- Is IT and site operations even aware of the potential risks and rewards of using multiple marketing technologies?
- Who controls the budget for analytics, and who has access to the data? Who should?
- How can marketing and IT best collaborate to ensure they make the right tradeoffs?
Our panel:
- David Card, VP of Research, Gigaom Research
- Ryan Shriver, Director of Technology, SingleStone
- Andrew Edwards, Managing Partner, Efectyv Digital
- Emily Riley, Chief Operating Officer, Ghostery Enterprise
Register here to watch the on-demand replay of this Gigaom Research analyst webinar, sponsored by Ghostery Enterprise.

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