China iPhone 6 reservations reportedly top 4M before pre-orders even start

6 Comments

Once the iPhone 6 and 6 Plus officially launch in China on October 17, we’ll know how big that record of first weekend sales could have been. Apple sold 10 million of the new handsets, topping last year’s 9 million on the opening sales weekend but this year’s figure was without China. According to media reports in the country spotted by 9to5 Mac, there are now 4 million reservations for the new phones, notes Tencent.

Apple's newest phones: iPhone 6 Plus and the iPhone 6. Photo by Tom Krazit/Gigaom

Apple’s newest phones: iPhone 6 Plus and the iPhone 6. Photo by Tom Krazit/Gigaom

China was expected to be an initial launch-day region last month. Security concerns from Chinese regulatory groups held up an approval for the new iPhones to be sold, however. After discussing the iOS 8 software and issues around backdoor access to private user data, China’s Ministry of Industry and Information Technology this week gave Apple the approvals it needed to sell the phones in China.

The official pre-order process for a new [company]Apple[/company] iPhone 6 or 6 Plus doesn’t begin until October 10. However, carriers often launch a web page for those interested in upcoming handsets and will take registered email addresses in advance. The reported 4 million reservations then aren’t pre-orders per se and therefore may not all convert to sales. However, they show the strong demand for Apple’s larger handsets in the highly populated nation where bigger phones are more the norm rather than the exception.

We’ll see the official sales numbers later of course, but at this point, it looks like Apple’s record weekend for iPhone 6 and 6 Plus sales could have easily been 50 percent higher if China was in the mix on day one.

6 Comments

Mrr82

Also amazingly the resevations are up to 7m! They’ll probably hit 10 million by end of day tommorow. Amazing since there were lots of gray sales already through resellers/smugglers.

Mrr82

That’s my point, adding China’s numbers wouldn’t have changed the opening sales numbers since there was no more stock. It wouldn’t be 50% higher it would be 0% higher. And if they had double the stock it still wouldn’t be 50% higher due to China since many US orders weren’t fulfilled so the base number before China would be much higher.

Kevin C. Tofel

I understand your point but it doesn’t make sense to me because I expect that Apple has held back iPhone stock for the China market, i.e.: it would have had phones to sell to China consumers had it been able to.

Last year, with China, Apple sold 9M iPhones. Now, in a year with bigger screens — highly desirable in Asia — you’re suggesting it only produced 10M phones for the first weekend. That doesn’t sound like Apple to me.

Mrr82

Are you joking or high? You do know your article is 100% wrong. Apples sales numbers were only 10m because of availability otherwise they’d be more like 20m. Having 4m reservations wouldn’t change that number sine it was 100% supply comstrained unlike 2013 when 5C counted many channel sales in that 9m, and they certainly aren’t close to increasing the real demand by 50% From those 4m.

Kevin C. Tofel

You can’t sell what you don’t offer for sale, i.e: If there isn’t enough inventory to sell 20M iPhones, you can’t sell 20M iPhones in the first weekend. No joke and I’m not high. ;)

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