There has been a lot of activity in the Application Performance Management (APM) space over the last 18 months. Acquisitions, investments, private equity takeovers – there’s clearly a consensus that APM is increasingly important, especially with the proliferation of cloud-based apps and services.
While all of this activity has been taking place, most APM solutions are still primarily designed to meet the needs of the application builder (dev ops) and operator (network ops). Up until now, this focus on the app producers has made sense. These teams have been the ones with the cost/profit incentives to optimize the apps they provide.
But a relatively new, and much larger, market for APM is emerging. Business operations teams, who increasingly depend on 3rd party apps in the cloud for their day-to-day activities, are seeking solutions that will help them monitor and manage service levels across multiple cloud app providers. These users need APM solutions, but simply repackaging and marketing dev- and network-ops tools to business-ops teams isn’t going to cut it.
It’s time to take a fresh look at what application performance management means from the perspective of the app consumer.
See how business operations use of cloud apps and services will disrupt the APM space going forward.

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