The Massachusetts Institute of Technology announced on Wednesday that it is launching a new “laboratory for social machines” to look at the impact that social media of all kinds has on society, and said the new lab will be funded by a $10-million donation from Twitter over the next five years. The new research group will also get access to the full firehose of real-time Twitter data, as well as the entire archive of existing tweets dating back to the first one in 2006.
MIT said that the Laboratory for Social Machines — which will be based in the Media Lab run by Joi Ito, an angel investor and founder of the consulting company Digital Garage — will focus on the development of new technologies that can “make sense of semantic and social patterns across the broad span of public mass media, social media, data streams, and digital content.”
The Lab plans to use pattern discovery and data visualization techniques to study patterns in the stream of data from Twitter, and from other social-media platforms as well, and will also develop collaborative tools and mobile apps that enable “new forms of public communication and social organization.” The Lab says it will partner with both journalistic organizations as well as social groups and movements.
Exploring the combination of data and behavior
A description of the new lab on its website says it will develop technologies that “analyze social systems, map the public sphere of beliefs, opinions, and events to create information feedback loops that close the gap between public will (constitutions, laws, ordinances) and collective behavior (customs, habits).” The mission statement says the new entity will also:
[blockquote person=”” attribution=””]Build tools for institutions and individuals to collaborate openly by debating and setting shared goals, then organizing themselves into sustainable networks capable of achieving social, cultural and political progress [and] deploying social machines — networked human-machine collaboratives — alongside external partners in real-world situations with transparent, measurable objectives.[/blockquote]
Professor Deb Roy, who will run the lab, is also the chief media scientist at Twitter, a position he took after the company acquired his startup, a machine-learning software project called Bluefin Labs, for about $90 million. MIT said the new lab would try to find areas where humans and machines could collaborate in order to solve problems that couldn’t be solved by either one on their own.
Twitter CEO Dick Costolo said that by investing in the new lab, the company is trying to help researchers explore the role that the social-media network and other similar platforms play in the way people communicate, and the effect that rapid and fluid communication can have “and apply those findings to complex societal issues.”
MIT Media Lab photo courtesy of Wikimedia Commons