Blog Post

Sprint responds to AT&T’s double data promotion with its own double

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

It looks like we’re seeing a battle of the doubles between AT&T and Sprint. Responding to AT&T’s announcement last week that it would double the data on its high-tier shared data plans, Sprint on Wednesday said it would double AT&T’s double.

So while AT&T’s limited time offer will give you 30 GBs for $130, [company]Sprint[/company] is offering 60 GBs for the same price. Sprint’s promotion extends all the way up the 120 GB plan that Sprint offers for $225. Sprint will only offer the double match until Oct. 31, when AT&T’s promotion also expires, though customers who sign up before then can hold onto the plan for as long as they choose. What’s most interesting about this, though, is the precedence it sets for data pricing in the future.

Both [company]AT&T[/company] and Sprint are offering data at rates far lower than the $15 a GB we’ve become accustomed to over the last few years. The catch is to take advantage of those rates, you have to buy in some pretty big quantities, starting at 15 GBs a month. That may not be an issue for a big family plan, but for individual smartphone users that’s a pretty hefty bucket.

One Response to “Sprint responds to AT&T’s double data promotion with its own double”