As society becomes increasingly digital, data has become the competitive advantage for enterprises who can harness it successfully. But, the key question is whether data is fueling your business and employees, or serving as a blocker to breakthrough.
Employees just want to be able to access, use and interact with data freely and easily to do their jobs. That’s why basic spreadsheets have been so popular – it lets employees be incredibly productive without waiting for the IT department to process data for them.
To drive success, companies should focus on creating great user experiences – providing access to information on an employee’s device of choice and productivity tools, such as collaboration, to enable them to work more effectively. Avanade calls this a people-centric approach to IT – one that places users at the center of IT innovation.
So how do companies do this for data and analytics? Success is determined as a sum of all parts. It is not enough to invest in a single tool or one new source of data – it’s about creating a data-driven culture that includes access to more diverse data types and sources, analytical tools and methods, and distributes information to a more diverse set of users.
It is this combination of new data, tools, metrics and users that will lead to increased gains. By investing in the right analytics tools and the right data from the right sources, companies can maximize productivity and their return on data assets.
Avanade can help you see data differently: http://avana.de/DataDividend.
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