The impending release of the Apple Watch hasn’t scared Jawbone’s investors off. Forbes is reporting that the maker of the Jawbone UP fitness bracelet is set to close a new $15.8 million round of funding that values the company at $3 billion.was reported earlier this year
Although much of Jawbone’s promise is in its UP-branded wearable products and platform, most of its current revenue comes from its popular Jambox line of portable Bluetooth speakers. If Jawbone UP or its successors becomes a key part of either fitness tracking or the smart home, it could be a very valuable company. But investors can’t forget that it’s already selling quite a large amount of products already. TechCrunch reported last February that Jawbone has a $600 million revenue run rate projected forward to February 2015.
Jawbone’s UP fitness tracking band would appear to be one of the products currently on the market threatened by Apple’s watch, which is expected to be released early next year. But even when consumers have to choose between Apple Watch and UP, Jawbone still sees a lot of room for growth. As laid out in a post written shortly after Apple’s announcement, Jawbone said that it sees UP as a platform that the Apple Watch will be able to feed data into, and besides, the UP fitness tracker lasts for at least a week on a charge, so it can measure metrics like sleep.