Cisco forecasts that the Internet of Things (IoT) will provide a $14 trillion revenue opportunity for businesses that successfully navigate the shift toward creating hyper-connected experiences for users. However, several questions still remain around how data management and UX tie into the connected experience.
How do you securely manage and use data created by the IoT?
When it comes to storing large volumes of consumer data, traditional IT infrastructures lack the scalability of cloud storage systems. Cloud storage models allow easy access to data by multiple users, are equipped to handle massive amounts of data, and can tie structured and unstructured data to individual user profiles.
How can you build a cohesive, cross-channel user experience?
For a truly connected user experience, you’ll want to invest in a solution that consolidates all permission-based data you’re collecting across your channels into one place. You should make sure your solution carries the following features: high security and performance, fully indexed data storage, and integration with existing systems.
What are some ways that connected experiences can be enhanced to nurture customers?
Social login allows users to sign in to your business’ web properties using one or more of their social media accounts, as well as grant you permission to access their first-party social data, including interests, location and more. This allows you to capture the insights needed to build more relevant and timely campaigns and experiences.
To learn more about how to effectively tie your marketing strategy into the IoT, download Gigya’s free guide.
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