As modern marketers are faced with the challenge of truly understanding customers and building more relevant user experiences across devices, turning anonymous site visitors into known connections is becoming synonymous with business success.
Getting a consistent and accurate view of consumers in today’s multi-channel, data-deluged landscape isn’t easy, especially as concerns over data privacy compound. Many brands resort to non-permission based and inaccurate 3rd party data collection techniques in an attempt to understand unknown users based on device-specific activity.
But to build a truly meaningful user experience that drives conversion and lifetime value, identity is key.
Social login has already proven to be an effective means of user acquisition, boosting conversion rates as high as 90% by reducing traditionally lengthy registration and checkout processes to just a few clicks.
Social login adoption is growing at a rapid clip as businesses come to understand social login as more than a means to faster registration, but rather as a key vehicle for gaining access to rich, permission-based identity data and offering relevant user experiences.
Gigya’s Social Login 101 eBook covers everything you need to know to develop a successful social login strategy that supports your business goals, including:
- The state of social login and latest trends
- What benefits social login provides for users
- What value social login can bring to your business
- Best practices when implementing social login
- Case studies from leading brands that are using social login