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Samsung will stop selling laptops – including Chromebooks – in Europe, the company said on Tuesday.
As originally reported by PC Advisor and confirmed by Samsung when I asked the firm, the move is the result of inadequate laptop sales in the European market specifically.
Here’s Samsung’s statement:
We quickly adapt to market needs and demands. In Europe, we will be discontinuing sales of laptops including Chromebooks for now. This is specific to the region – and is not necessarily reflective of conditions in other markets. We will continue to thoroughly evaluate market conditions and will make further adjustments to maintain our competitiveness in emerging PC categories.
Samsung didn’t launch new laptops at IFA in Berlin earlier this month. The PC industry is generally in decline as people switch to mobile devices (see also: Sony selling off its Vaio business), and this trend is particularly pronounced in western Europe.
The only winners in the PC space these days are Apple and Lenovo – Chromebooks are supposed to be helping, but they’re clearly not helping Samsung enough, at least in Europe.