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Samsung to stop selling laptops in Europe ‘for now’

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Samsung will stop selling laptops – including Chromebooks – in Europe, the company said on Tuesday.

As originally reported by PC Advisor and confirmed by Samsung when I asked the firm, the move is the result of inadequate laptop sales in the European market specifically.

Here’s Samsung’s statement:

We quickly adapt to market needs and demands. In Europe, we will be discontinuing sales of laptops including Chromebooks for now. This is specific to the region – and is not necessarily reflective of conditions in other markets. We will continue to thoroughly evaluate market conditions and will make further adjustments to maintain our competitiveness in emerging PC categories.

Samsung didn’t launch new laptops at IFA in Berlin earlier this month. The PC industry is generally in decline as people switch to mobile devices (see also: Sony selling off its Vaio business), and this trend is particularly pronounced in western Europe.

The only winners in the PC space these days are Apple and Lenovo – Chromebooks are supposed to be helping, but they’re clearly not helping Samsung enough, at least in Europe.

5 Responses to “Samsung to stop selling laptops in Europe ‘for now’”

  1. Reblogged this on Red Paint Blog and commented:
    Samsung features very popular phones (like my Galaxy S5 Active), tablets and even household appliances. I have a Samsung fridge and, other than it’s tendency to turn the freezer into a snow drift, we love it. I find it interesting that even they can’t move laptops in the Old World. If they can’t I’d have to assume that the days of the laptop are numbered and it’ll soon follow the desktop into the gray world of corporate sales.