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Netflix begins fresh European push with France launch

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Netflix has launched in France, it indicated on Monday morning with a tweet. This is the start of a major push into mainland Europe, with other countries such as Germany and Belgium also set to get Netflix this month – Scandinavian countries and the Netherlands have had it for a year or two.

The firm has a massive terabyte per second of bandwidth on hand in France to support anticipated demand, though Netflix has strong competition from the likes of CanalPlay, which has a partnership with HBO.

Also on Monday, Netflix revealed a deal with local ISP Bouygues Telecom, which will see it offer “unlimited access” to its video-on-demand services through Bouygues’s set-top boxes from November.

As its European operations are based in Amsterdam, Netflix gets to sidestep requirements for 40 percent French-originated content, though it has commissioned a local drama series called Marseille.