Roku wants to be your cable company’s next set-top box

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Roku launched a new white-label program dubbed Roku Powered Monday that makes the company’s streaming devices available to pay TV operators. Roku powered-devices feature the brand of the operator, and also give the operator the power to exclude certain apps. The program follows a partnership with British TV operator Sky, which has been selling customized Roku boxes under the Now TV brand for a little over a year.

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