Nevada looks like the winner in the fight for Tesla’s battery factory. Here’s why it won

A recently raised spot of land in the Tahoe-Reno Industrial Center.

It looks like the state that has been the leading candidate vying to win Tesla’s battery factory has indeed actually secured the deal. According to several media reports, Tesla has chosen Nevada as the state where it will build its battery factory.

Nevada’s Governor Brian Sandoval has called a press conference about a “major economic development announcement” for 4pm on Thursday at the Capital Building in Carson City, Nevada, and a source has confirmed that Tesla representatives and the legislature will be at the event.

CNBC said that Tesla and Nevada representatives are still negotiating the specifics of the deal. The Reno Gazette Journal said that the announcement on Thursday will be that the legislature is calling a special session potentially next week to consider a tax abatement package for Tesla for a factory in Northern Nevada.

Tesla has been looking for tax incentives worth about $400 million and Tesla CEO Elon Musk said in the company’s most recent earnings call that the ball was “in the court of the Governor and the state legislature” in Nevada. Tesla has already cleared a pad for a factory space at the Tahoe Reno Industrial Center, which I visited last month, but Musk had previously said that Tesla planned to clear spaces at other sites in others states.

The Tahoe Reno Industrial Center. Image courtesy of Katie Fehrenbacher, Gigaom.

The Tahoe Reno Industrial Center. Image courtesy of Katie Fehrenbacher, Gigaom.

The battery factory will potentially cost $5 billion, will be developed in partnership with battery giant Panasonic and will mean 6,500 jobs for the Northern Nevada region. A high profile company like Tesla bringing in that many jobs could be a game changer for the Reno/Sparks area, which had been hit particularly hard by the recession (see my story on Reno’s revitalization).

After spending a week in August in Northern Nevada doing interviews, here’s why I think Nevada was able to clinch the deal with Tesla (beyond the obvious $400 million goal in tax incentives):

Tesla factor floor, image courtesy of Tesla.

Tesla factor floor, image courtesy of Tesla.

1). Location: A couple hours drive from the Bay Area and, in particular, a four-hour drive Tesla’s Fremont factory. If the batteries are made a few hours from where the cars are assembled, Tesla will save significantly on shipping costs.

2). Cheap land: Northern Nevada has a lot of land and it’s relatively inexpensive compared to many other states. It’s even cheap enough for Tesla to start initial construction on it without committing to the location.

3). Not many taxes: Nevada doesn’t have a lot taxes, including zero corporate income tax, and minimal employer payroll tax. That makes it a good place for companies to do business.

4). Nevada government can move quickly: Nevada’s state government, including its environmental and regulatory bodies, can move more quickly than many other states. It’s part of that whole “government get out of the way” mentality. That’s why Tesla can secure some strong incentives so quickly, just like Apple did when building its data center.

5). Widely available clean energy: Nevada has a large and growing amount of renewable energy, including solar, wind and geothermal. Tesla plans to power a substantial part of its factory with clean energy. Nevada’s utility NV Energy has been pretty aggressive when it comes to working with companies that want to buy clean power.

6). Quality of life: Northern Nevada folks like to tout that the area is great for outdoors living — it’s about 30 minutes from Lake Tahoe and close to rivers and national forests. That means it could be an attractive draw for valuable high tech manufacturing talent.

7). Near talent: The battery factory needs 6,500 talented workers. Many areas of the country don’t have such a pool of worker resources. But since Northern Nevada is so close to the Bay Area and Los Angeles, workers from nearby cities could relocate to the area to work.

8). Reliable water and power: While water is scarce throughout California, an area that is building the world’s largest lithium ion battery factory needs both reliable water and power. And Northern Nevada has these both in spades.

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