var varname = "wijax_6e81c5352902fceb1513387b55b69ac7"; window[varname]="<ol class=\"comments-list clearfix\">\n\t\t\t<li class=\"comment even thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1480736\" data-comment-id=\"1480736\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1480736\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/010a8a4a119244246b49890d98ae9cc3?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">JenniferDawn<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/09\/03\/isis-the-payments-consortium-not-the-jihadist-group-rebrands-its-mobile-wallet-as-softcard\/#comment-1480736\" class=\"comment-permalink\">Friday, September 5, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Any of you guys remember Ayds candy for diet loss? 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id=\"comment-1480736-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n\t\t<li class=\"comment odd alt thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1480389\" data-comment-id=\"1480389\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1480389\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<!-- avatar info cached now --><a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/media.licdn.com\/mpr\/mprx\/0_IUM7SWB5csjwfFiEWYepSoFoBYH57C1EWySrSovveUpvK6XobgW_iE3UMres25-QoZUlCSw1oqe4\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Jim Wells<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/09\/03\/isis-the-payments-consortium-not-the-jihadist-group-rebrands-its-mobile-wallet-as-softcard\/#comment-1480389\" class=\"comment-permalink\">Thursday, September 4, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Silliest thing I&#8217;ve heard since the nonsensical &#8220;death of cash&#8221; theory. <\/p>\n<p>Wonder how many people would actually confuse a moribund, US mobile payment scheme with a blood-thirsty, Middle Eastern terrorist group? Far more likely that the ISIS (payments) folks are seeking to blame the lackluster performance of their network on the similarity of the names rather than an insufficiently compelling consumer value proposition and lack of functionality. <\/p>\n<p>Would Jeff Bezos change the name of his company if a terrorist group called themselves Amazons?  I think not.   Jim Wells<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1480389&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=869756&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1480389&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=869756&#038;direction=flag\" class=\"goicon icon-flag\" title=\"Flag this comment\">\n\t\t\t\t\t\t\t<\/a>\n\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a 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class=\"comment byuser comment-author-joferguson even thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1480158\" data-comment-id=\"1480158\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1480158\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/66bb4c8db6a815872ccdf54678c6e6df?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Jo Fergus<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/09\/03\/isis-the-payments-consortium-not-the-jihadist-group-rebrands-its-mobile-wallet-as-softcard\/#comment-1480158\" class=\"comment-permalink\">Wednesday, September 3, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>Reblogged this on <a href=\"http:\/\/ccme2.wordpress.com\/2014\/09\/03\/isis-the-payments-consortium-not-the-jihadist-group-rebrands-its-mobile-wallet-as-softcard\/\" rel=\"nofollow\">CCme2.com<\/a> and commented:<br \/>\nWhat&#8217;s in a name? The only time that anyone should use an acronym to describe a name is if it&#8217;s already well-accepted (FBI, CIA, IRS, etc), or if  they are speaking to people who already understand their jargon (The DOD states that the NCO was abducted by UFOs and is now MIA). Or there&#8217;s always those obscure names that are so horribly long and complex that anything is better than trying to remember what it is, let alone trying to explain what it means so that others can adopt it. ISIS was one of those acronyms that almost nobody knew the meaning of to begin with. We knew that it was a competitor to Google&#8217;s wallet, and everyone who liked NFC solutions was hoping that it would finally put mobile payments on the map of Consumer consciousness. But then along come ISIS, the infamous Islamic State of Iraq and Syria, and suddenly ISIS becomes a dirty word, that only the Ancient Egyptian goddess of fertility would find sexy. So now we have something called SoftCard. Same idea, same obscurity in the public consciousness, just a different name.<\/p>\n<p>To be clear, Softcard (n\u00e9e ISIS) still represents a joint venture between AT&amp;T, T-Mobile and Verizon in the mobile payment space, that was announced back on November 16, 2010. The system is based on near field communication (NFC) and allows users to pay by tapping their mobile device to a payment terminal. 4 years later, we&#8217;re all still waiting for NFC to finally take off as a boon to online payments systems&#8230;Despite the lingering public public fears, confusion and even ongoing paranoia about anything that relates to RFID.<\/p>\n<p>Hopefully a much better name, that doesn&#8217;t sound like a cabal of Big Bankers and Telco companies, will do better than ISIS has. 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class=\"comment byuser comment-author-businessvoodoo odd alt thread-odd thread-alt depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1480154\" data-comment-id=\"1480154\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1480154\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/b0b6096be93277b4aa471b80192a58c9?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Nikohl Vandel<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/09\/03\/isis-the-payments-consortium-not-the-jihadist-group-rebrands-its-mobile-wallet-as-softcard\/#comment-1480154\" class=\"comment-permalink\">Wednesday, September 3, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"comment-text\">\n\t\t\t\t\t\t<p>oh so intriguing given the b.s. drama i&#8217;ve had with my #GoogleWallet &#8230; twice in one week, they let corporate thieves empty it &#8230;. seriously, they&#8217;ve got issues at Google!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-sharing clearfix\">\n\t\t\t\t\t\t\t\t<span class=\"comment-fave\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1480154&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=869756&#038;direction=fave\" class=\"goicon icon-fave\" title=\"Fave this comment\">\n\t\t\t\t<span class=\"fave-count\" data-count=\"0\">0<\/span>\n\t\t\t<\/a>\n\t\t<\/span>\n\t\t<span class=\"comment-flag\">\n\t\t\t<a href=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1480154&#038;bsocial-nonce=83180f751c&#038;user_id=0&#038;post_id=869756&#038;direction=flag\" class=\"goicon icon-flag\" 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class=\"comment byuser comment-author-marktuminello even thread-even depth-1 comment clearfix li-comment highlander-comment\" id=\"comment-1480151\" data-comment-id=\"1480151\">\n\t\t\t<div class=\"div-comment\" id=\"div-comment-1480151\">\n\t\t\t\t<div class=\"comment-meta clearfix\">\n\t\t\t\t\t<div class=\"comment-author-avatar\">\n\t\t\t\t\t\t<a class=\"avatar-placeholder\" rel=\"nofollow\" href=\"https:\/\/secure.gravatar.com\/avatar\/e184448885f57b09b1427db16dd74e49?d=retro&amp;s=55&amp;r=pg\"><\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"comment-info\">\n\t\t\t\t\t\t<cite class=\"comment-author\">Mark Tuminello<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/gigaom.com\/2014\/09\/03\/isis-the-payments-consortium-not-the-jihadist-group-rebrands-its-mobile-wallet-as-softcard\/#comment-1480151\" class=\"comment-permalink\">Wednesday, September 3, 2014<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"comment-content\">\n\t\t\t\t\t\t\t\t\t\t<div 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action=\"https:\/\/gigaom.com\/wp-admin\/admin-ajax.php?action=bsocial_comments_comment_feedback&#038;comment_id=1480151&#038;bsocial-nonce=83180f751c&#038;direction=flag&#038;user_id=0&#038;post_id=869756\">\n\t\t\t\t\t<header>Reason for flagging this comment:<\/header>\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1480151-reason-spam\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1480151_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1480151-reason-spam\"\n\t\t\t\t\t\t\t\tvalue=\"Spam\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"spam\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Spam<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1480151-reason-personal-attack\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1480151_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1480151-reason-personal-attack\"\n\t\t\t\t\t\t\t\tvalue=\"Personal attack\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"personal-attack\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Personal attack<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1480151-reason-profanity\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1480151_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1480151-reason-profanity\"\n\t\t\t\t\t\t\t\tvalue=\"Profanity\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"profanity\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Profanity<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1480151-reason-violates-community-guidelines\">\n\t\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\t\tclass=\"go-radio reason\"\n\t\t\t\t\t\t\t\tname=\"comment_1480151_reason\"\n\t\t\t\t\t\t\t\tid=\"comment-1480151-reason-violates-community-guidelines\"\n\t\t\t\t\t\t\t\tvalue=\"Violates community guidelines\"\n\t\t\t\t\t\t\t\tdata-reason-type=\"violates-community-guidelines\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<span>Violates <a href=\"https:\/\/gigaom.com\/community-guidelines\/\" target=\"_blank\">community guidelines<\/a><\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"comment-1480151-reason-other\">\n\t\t\t\t\t\t\t<input type=\"radio\" class=\"go-radio reason\" name=\"comment_1480151_reason\" id=\"comment-1480151-reason-other\" value=\"Other\" data-reason-type=\"other\">\n\t\t\t\t\t\t\t<span>Other<\/span>\n\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p class=\"other-describe\">\n\t\t\t\t\t\t<textarea placeholder=\"Please describe\" class=\"reason-description\" name=\"comment_1480151_reason_description\" id=\"comment-1480151-reason-description\"><\/textarea>\n\t\t\t\t\t\t<span class=\"required\">Describe your reason for flagging this comment.<\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<p>\n\t\t\t\t\t\t<button class=\"button primary comment-flag-confirm\" disabled=\"true\">Flag<\/button>\n\t\t\t\t\t\t<button class=\"button link cancel\">Cancel<\/button>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/form>\n\t\t\t<\/section>\n\t\t<\/div>\n\t\t\t\t<\/li><!-- #comment-## -->\n<\/ol>\n";
