Sprint’s aggressive pricing moves aren’t confined to its core postpaid mobile plans. It’s cutting its prepaid rates as well, starting with Boost Mobile. The Sprint brand is dropping its plan rates by $5 and doubling the amount of data available in each one.
For instance, its $40 plan, which includes 500 MB of data and unlimited voice and text, will now be priced at $35 and include 1 GB of data per month. Meanwhile, the $60 plan is now $55 and its data allotment increases from 5 GB to 10 GB. As before, customers won’t lose their internet connection when they hit the new caps. Rather, their 3G and 4G connections will be throttled down to 2G speeds.
It hasn’t even been a month since Sprint abandoned its plans to buy T-Mobile and replaced CEO Dan Hesse with Marcelo Claure, but the new CEO (pictured) is already taking a serious stab at making Sprint competitive again. Last month Sprint announced a $60 unlimited data plan under the main Sprint retail service, and it expanded the scope and appeal of its family plans.
But as of late Sprint has been suffering in prepaid as well as postpaid. The price drops at Boost are clearly designed to help it recover its former glory in prepaid. We’re likely to see similar moves over at its Virgin Mobile operations.