The Ice Bucket Challenge has officially gone international. Since Twitter and Facebook are blocked by the Chinese government, the stunt is going viral on Weibo, China’s version of Twitter.
More than 1.5 million users Weibo users have used the #IceBucketChallenge hashtag and 1.43 billion people have viewed the topic. In case you want to check it out yourself, the Chinese version is #冰桶挑战#. In contrast, on Twitter #IceBucketChallenge has been mentioned roughly 2.2 million times. With roughly 156.5 million monthly active users, Weibo is catching up.
Much like in the United States, the Ice Bucket Challenge took off in China when a bunch of national celebrities started sharing their own videos. Singer/actor Andy Lau, actress Ziyi Zhang, musician Jay Chou, and boy band TFBOYS were among the ranks dumping ice on their heads.
I couldn’t figure out how to embed videos from Weibo, but for your viewing pleasure click through to see a bunch of guys take tons of freezing water using massive construction cranes. As someone who has seen roughly a bazillion ice bucket videos so far, this was one was by far the most impressive. Puts Bill Gates’ elaborate rigging system to shame.
With the Ice Bucket Challenge, Chinese Weibo users have donated RMB 2.3 million, or roughly $400,000 USD, to a range of charities through “Weigongyi,” which is the donation platform Weibo has set up.
Much like in the United States, there is criticism of the stunt because parts of China are facing their own drought conditions, Beijing in particular.