Even as Google and Microsoft were chopping prices on their consumer-oriented file share and storage products, Dropbox held steady. CEO Drew Houston told conference attendees a few months back not to expect Dropbox to meet those cuts — the thinking being that customers would pay more for Dropbox’s vaunted ease of use, etc., etc.
But things shifted Wednesday. Although [company]Dropbox[/company] can still technically say it still hasn’t budged on pricing for Dropbox Pro, it’s just upped the base limit to 1 terabyte of storage, from 100 GB, for the same $9.99 per month. That effectively matches [company]Google[/company] Drive pricing, which is also $9.99 per month for 1 TB. Users can get 200 GB worth of storage with [company]Microsoft[/company] OneDrive for $3.99 per month.
Dropbox also added some perks, including the ability to share password-protected links or links that expire after a pre-set date. And Dropbox Pro users can now wipe their data from lost or stolen devices.
But the big news here is that Dropbox, which had seemed invulnerable to price competition, suddenly seems not-so-carefree. That’s understandable. The company still offers what many see as a feature that is also available from much bigger platform companies — meet Microsoft and Google. That’s a pretty vulnerable spot.